Vheda Raises $1 Million, Pivots to Member Management

Vheda Raises $1 Million, Pivots to Member Management

JANUARY 12, 2023

Vheda Health, a Columbia, Md.-based healthcare firm, has raised $1 million, according to a recent listing on Crunchbase. The certified minority business enterprise last raised money from investors in 2017. Vheda’s prior investors include New York-based StartUp Health and TEDCO, Maryland Technology Development Corporation’s fund.

Led by co-founder and CEO Shameet Luhar, Vheda — which in Sanskrit means knowledge — late last year switched business strategy. From enabling healthcare access to underserved Medicaid and SNP populations with significant savings to boot, it now wants to help health insurers enhance member engagement.

“Member engagement continues to be the holy grail in health care; it’s the key to consistently decreasing medical costs and increasing chronic condition compliance,” Bill Henderson, a senior vice president for Business Development at Vheda Health, said in December.

3 Focus Areas

Vheda expects to crack this problem by focusing on decreasing medical cost, virtual engagement and improving the lives of members, he added.

Vheda was founded in 2013 by the duo of CEO Shameet Luhar and President Philip Rub. It won an early $100,000 grant from TEDCO as it set out to build software tools and mobile technology that health insurers and employers could use to help patients manage chronic diseases and stay out of hospital.

“We saw an opportunity to provide an end-to-end solution that health plan providers would find very valuable and one that will help individuals live healthier lives,” Luhar told The Washington Post in an interview.

Veteran at Helm

Luhar is a health insurance industry veteran. He has previously held positions at Anthem, where he developed care management programs for 33 million commercial and Medicare members. He was an early member of Resolution Health, a data analytics company acquired by Anthem. Luhar, who earned a masters degree in Medical Informatics from Northwestern University, has also worked at CareFirst and Deloitte.