BACK TO LEADERSHIP

Lisa Cohen - Vice President of Sales

Lisa Cohen is a seasoned healthcare executive with a demonstrated history of helping health plans and providers better engage their members to improve outcomes and contain costs. Based in Greater Boston, she brings deep expertise in payer sales and digital health solutions spanning chronic care, maternal health, behavioral health, and women's health. Prior to joining Vheda Health, Lisa served as Vice President of Payer Sales at Pacify, connecting expectant and new parents to doula care and lactation support through Medicaid MCOs and health plans. She also held VP-level roles at Sidekick Health, where she led payer growth for a digital therapeutics platform supporting oncology, cardiovascular, and multi-chronic care programs, and at Wildflower Health, where she championed the transition to value-based payment models in maternity and women's health. Earlier in her career, Lisa served as Vice President of Payer Sales at Cecelia Health, driving adoption of their human-digital diabetes management solution among payer and provider clients. She holds a degree from the University of Connecticut.