Vheda Health is a member compliance company dedicated to

humanizing healthcare, through technology.

We specialize in high-risk populations with scalable, digital health programs that decrease medical claims cost 43% per member per year, by delivering an industry-leading 84% member compliance rate while traditional approaches and programs achieve 10-15% compliance.

We believe the best approach to achieving member compliance is one that leverages human touch and technology. In doing so, our members achieves the outcomes they want and our partners achieve the results they want. Our platform currently supports the following conditions: asthma, COPD, diabetes, hypertension, heart failure, high-risk pregnancy, obesity, and infectious disease. 


Vheda Health is guided by 6 core values, ensuring our team delivers for your team.

This is what drives us.







Creating concise and easy to understand programs by eliminating complexity.

Ensuring outcomes that positively impact our members, clients, and our organization.

Ensuring everything we do, from beginning to end is correct, accurate, and cohesive.

Combining human touch & technology through empathy with tech-enabled services.

Executing a positive state of mind in the face of challenge as opportunities grow.
Actioning the batteries-included “Vhedler” mindset in delivery and outcomes.


Shameet Luhar

Shameet Luhar

Chief Executive Officer & Co-Founder

Shameet Luhar is Chief Executive Officer and Co-Founder of Vheda Health, a member compliance company dedicated to humanizing healthcare, through technology. As CEO, Shameet drives the company’s vision, growth, and fundraising. Under Shameet’s leadership, Vheda Health has transformed itself into an industry leader, partnering with the nation’s largest Medicaid, Medicare, and employer populations.

Shameet is a health insurance industry veteran, holding various positions at Anthem, CareFirst, and Deloitte. Shameet was an early member of Resolution Health, a data analytics company purchased by Anthem. There Shameet was responsible for implementing care management programs for Anthem’s 33 million Commercial and Medicare members. Shameet’s work on the Medicare STARS Outbound Call program was recognized by URAC with a 2013 Gold Medal. At CareFirst, Shameet led a variety of member engagement initiatives, including the successful implementation of Maryland’s first personal health record system.

Shameet received his MS in Medical Informatics from Northwestern University and BS in Information Systems and Supply Chain Management from the University of Maryland – College Park.

Philip Rub

Philip Rub

President & Co-Founder

Philip Rub is President and co-founder of Vheda Health, responsible for operationalizing programs, reporting, and modeling that have been instrumental in delivering a greater than 3:1 ROI for health plan partners.

Prior to Vheda Health, Philip was at Resolution Health, a data analytics startup that was purchased by Anthem. There, he developed the essential facets of a clinical-evidence-based rules engine that integrated and analyzed numerous types of claims data to generate clear and actionable clinical alerts and intervention opportunities.  At Anthem, his work focused on evaluating ROI for case and disease management programs touching more than 33 million insured lives.

Philip holds an MBA in Finance and Strategy from the University of Maryland – College Park and BS in Information Systems from Mount St. Mary’s College.

Mark Francis, M.D.

Mark Francis, M.D.

Chief Medical Officer

Dr. Mark Francis serves as Chief Medical Officer at Vheda Health. In this role, Dr. Francis is responsible for all clinical decision making, including program design, protocols, and outcomes ensuring the highest member compliance.

Dr. Francis has been a Board Certified Emergency Physician for 36 years. He has a certificate in General Management from the Kellogg Institute at Northwestern University in Chicago, IL and has held multiple clinical, administrative and leadership roles in emergency medicine during the past three and a half decades including 12 years as a Regional VP for one of the largest Physician Practice Management companies in the United States. He spent almost 2 years from 2015 to 2016 consulting in the country of Myanmar in Southeast Asia working to develop Telemedicine Clinics in rural environments. For the past three years he has continued to work part time clinically performing vein ablations while exploring new developing areas in Medicine.

Bradley Marks

Bradley Marks

Chief Client Officer

Bradley Marks serves as Chief Client Officer at Vheda Health, bringing nearly 20 years of health care experience. In this role, Bradley holds the responsibility for ensuring targeted growth for market dynamics, client needs and preferences while ultimately delivering on member satisfaction.

Previously, as the General Manager of Risk Adjustment Products at Inovalon, Bradley held the responsibility for planning, design, modeling, coordination and oversight of the retrospective risk adjustment solutions for Medicare, Medicaid and commercial risk adjustment products.

Prior to joining Inovalon, Bradley served as Vice President of HouseCalls Operations for the Medicare and Retirement division of UnitedHealthcare. In this role he led operational activities for both the prospective and retrospective functions. Prior to UnitedHealthcare’s acquisition of XLHealth in 2012, Bradley helped construct both the HouseCalls and Retrospective Review programs at XLHealth, leading the creation of operational functions for each program, including the scheduling and escalation center, project coordination, practitioner helpdesk, and travel, and supply management support. Bradley began his tenure at XLHealth as a Project Manager for disease management operations across several clients. Prior to XLHealth Bradley worked for Mid-Atlantic Health Plans and American WholeHealth, Inc.

Deke Ellwanger

Deke Ellwanger

Senior Vice President, Business Development & Board Member

Deke Ellwanger is the Senior Vice President of Business Development, responsible for accelerating and expanding Vheda Health’s market share.

Deke has held a variety of leadership roles in healthcare. He was the first president of HealthSpring, the COO of Windsor Health Plans (WellCare/Centene), and the President of Physicians and Hospital Systems at Healthways. He has also been part of executive teams taking three companies public; HealthSpring, BMJ Medical Management and InPhyNet Medical Management.

Geoff Yates

Geoff Yates

Vice President, Analytics & Outcomes

Geoffrey Yates serves as the Vice President of Analytics and Outcomes at Vheda Health, bringing over 22 years of experience in the world of data, 18 of which have been in healthcare. In this role, Geoffrey heads a number of analytic products including the Vheda member targeting engine, clinical intervention analytics, operational outcomes analyses, as well as client financial and clinical results.

Previously, as the Director of Financial and Quantitative Analytics at Inovalon, Geoffrey held the responsibility of leading a group of analysts responsible for predictive prospective risk adjustment modeling as well as financial predictions and realizations serving twenty one health plans across both Medicare and Medicaid.

Prior to joining Inovalon, Geoffrey served as the Director of Data Analysis at UnitedHealthcare and later Optum. In that capacity, he was responsible for creating a risk adjustment reimbursement model that required integrating eight disparate enterprise data sources. He was also responsible for a suite of executive leadership team reports that drove departmental and organizational business decisions. Prior to that role he also served as a Database Developer Adviser at Resolution Health, a startup that was later purchased by Anthem. There he was responsible for integrating all incoming client data, automating operational processing, and dynamically generating the product outputs and client reports. He also worked as a data warehouse architect in both marketing and finance at Merkle and In-Phonic respectively. He started his career as a reporting analyst and then a senior database developer with a behavioral health insurance startup company called Greenspring that was later acquired by Magellan Behavioral Health.

Amy D’Domenicus

Amy D’Domenicus

Director, Clinical Services

Amy D’Domenicus is the Director of Clinical Services at Vheda Health, responsible for leading day-to-day clinical operations. Amy has a broad background as a healthcare clinician, bringing more than 25 years of experience in both private and public clinical settings.

Prior to joining Vheda Health, Amy was the Clinical Director for a multi-level outpatient practice with a focus on the Medicare and Medicaid population program reform and cost containment. Previous roles include Complex Care Manager, Patient-Centered Medical Home (PCMH) Coordinator for CareFirst. Amy’s hospital experience includes Emergency Room/Critical Care, Behavioral Health, Forensic Nursing, as well as Emergency Preparedness. She has been recognized for service excellence as a trained and proficient coach and local champion for the Patient Engagement Program (P.E.P) and Language of Caring.

Amy obtained her RN License, and a Bachelor of Science in Kinesiology and Family Studies from the University of Maryland, College Park.

Beth Frye

Beth Frye

Director, Coaching Services

Beth Frye is Director of Coaching Services of Vheda Health, bringing over 15 years of health and wellness experience. She is responsible for all Health Coaching services, operations and reporting . Beth leads our dynamic team of health coaches, ensuring that we deliver outstanding care and support to all the members we serve.

Prior to Vheda Health, Beth worked in corporate wellness, holding various positions at Kaiser Permanente and Health Solutions Services. During her time as a wellness consultant she served as a health coach and wellness coordinator. Beth was responsible for improving the health and well-being of each company’s employees through various services, thus leading to lower overall company health cost.

Beth received her bachelor’s degree in health promotion from Coastal Carolina University.

Derek Robertson

Derek Robertson

Director, Member Experience

Derek Robertson is Director of Member Experience at Vheda Health. He is responsible for ensuring member satisfaction and program ease-of-use at every touchpoint of the Vheda Health platform. He also works hands-on with the software development team, spearheading technology and performance enhancements for clients and members.

Prior to Vheda Health, Derek was Vice President of Operations for a large hospitality business responsible for managing a call center of over 150 representatives, as well as broader company direction through the uniform establishment of key performance indicators and the implementation of a predictive customer service algorithm used to proactively identify customer needs.

Louise Valentine

Louise Valentine

Director, Client Services

Louise Valentine is the Director of Client Services at Vheda Health, leading support activities that deliver impact to client markets, from health plan leadership to our health plan members.

Louise addresses Vheda Health’s partner needs with focused customization of new and existing implementation strategies. She prides herself on driving value through collaboration, facilitating cross-team execution of client needs to ensure timely delivery and accurate product activity. She is excited to go the extra mile for our clients and our members!

Louise holds degrees from the University of Massachusetts – Amherst and Baldwin Wallace University.

8325 Guilford Road, Suite F

Columbia, MD 21046

+1 866-878-4332

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